What if a frustration is a sign to solve something?

It wasn’t a business idea.
It was a frustration.

Another dance.
Another dress.

Another “this feels like too much.”
And instead of just dealing with it… she paid attention to it.
That’s the part I keep thinking about.

Because how many things in our lives feel inefficient, frustrating, or just off…
and we move on instead of asking,
“Is this something I could solve?”

What started as a complaint turned into @utahalldressedup saving families money, creating opportunity for girls, and even providing dresses for those who wouldn’t have one otherwise.

So here’s the question I can’t stop asking myself:
What is something in your life right now that isn’t working…
that might actually be an invitation?

Seriously, I want to know!

Still looking for a prom dress, she’s got you covered!